Falcon Timber Ltd marked a significant milestone this July with the official UK launch of Imbue™ Wood, hosting an exclusive industry event at the remarkable Lost Oasis installation in London’s Trafalgar Square. The event brought together architects, designers, specifiers, timber specialists and industry partners to experience first-hand the beauty, performance and design potential of this innovative timber product.
Set within one of London’s most unique temporary spaces, the event offered guests the opportunity to immerse themselves in the world of timber architecture and craftsmanship. The Lost Oasis treehouse venue, handcrafted from Imbue Wood and created by renowned designers Blue Forest, provided the perfect setting to showcase the material’s natural aesthetic and versatility.
The launch highlighted Falcon Timber’s commitment to bringing high-quality, sustainable timber solutions to the UK market. Designed as an immersive experience, the event celebrated not only the arrival of Imbue Wood in the UK but also the powerful connection between timber, architecture and wellbeing. Attendees were able to explore how timber performs in real-world applications while networking with leading professionals from across the construction and design sectors.
A standout feature of the evening was the stunning treehouse structure designed and built by Blue Forest using Imbue Wood supplied by Abodo Wood Ltd. The installation demonstrated the product’s ability to combine durability, beauty and innovation, creating a captivating botanical retreat in the heart of the capital. Guests were impressed by the craftsmanship on display and the way the structure blended contemporary design with the natural warmth of timber.
The event also provided an opportunity for industry professionals to reconnect, with guests enjoying conversations with Sean Chard, Product Manager of Falcon Timber Ltd and Lewis Marshall of Abodo Wood Ltd. The collaborative nature of the project was evident throughout the installation, which showcased the expertise and contributions of multiple partners.
Speaking about the occasion, attendees praised the launch for successfully bringing together innovation, sustainability and inspiring timber design. The Lost Oasis environment perfectly reflected the values behind Imbue Wood, demonstrating how thoughtfully specified timber can transform spaces and create memorable experiences.
Located at St Martin-in-the-Fields, Trafalgar Square, Lost Oasis remains open to the public until 30 August 2026, offering visitors the chance to experience the unique installation for themselves. The attraction has quickly become a summer destination for those interested in architecture, nature and creative design.
The successful launch marks an exciting new chapter for Falcon Timber and Imbue Wood in the UK market. By bringing together industry leaders in such an inspiring setting, the event demonstrated the growing demand for innovative timber solutions that deliver both outstanding performance and visual appeal. As interest in sustainable design continues to grow, Imbue Wood is well positioned to become a valuable addition to future architectural and landscaping projects across the UK.
